Hi, I'm Ben Robertson.
Independent software developer and entrepreneur based in Travelers Rest, SC.
In 2023, I built ColorBliss to see if AI could make coloring pages for my kids—and I've been working on it ever since. I share updates on my Build in Public page.
Notes →
Recent thoughts, observations, and things I'm working on.
Invest in experiments and systems.
When I think about what to spend time on for my business, I try to think in terms of making an investment…
Total Prayer vs Total Work
Reading through Awakening to — And Escaping From — Total Work Through Non-Doing and starting on Chop Wood, Carry…
New Year, New Layout
Trying out a new layout to kick off the new year. Key updates are a new "Library" section to motivate to track my 202…
2026 Reading List
I didn't hit my reading goal in 2025 (Read 24 books in 2025), but the goal was honestly just for me to keep track of, I…
How to add the Ahrefs MCP Server to Cursor
I've been testing out using the Ahrefs MCP server inside of the Claude desktop app, but honestly…
Using Netlify's AI Agent Runner
for ColorBliss The Netlify team reached out to me a few weeks ago to be a beta tester for their new AI Agent…
Links →
Short snippets of things I want to share or save for later.
Stay Connected
Occasional updates about experiments in life and work.




