Hi, I'm Ben Robertson.

This prompt from the nextjs mcp makes me chuckle

If you haven't been able to tell, I've been spending a lot of time on email marketing for ColorBliss this month.

One big initiative is a new drip campaign. After folks go through the onboarding flow, I'll hit them with one email a week. Each one is short, following the rule of one. Topics range from "Check out this cool style" to "Here's a feature you might be interested in" to "I made a free coloring book for you" The goals here are: - keep ColorBliss top of mind for people - keep more people on the mailing list - keep the list warm - see what content resonates Starting with ~20 emails, which is about half a year of content! And as I make new broadcasts, I'll look at tacking some of those on to the existing list.

✅ launch new feature

✅ announce the new feature ✅ follow up with an upgrade email one week later to the people who clicked on the new feature announcement 93% open and 89% click rate is an all time high for me. but so far a 0% conversion to paid plan gonna take a look at some session recordings to see if I can nail down any friction and also going to look at doing more of these follow up emails. if i can regularly get an extra 450 people looking at the choose plan page that would be nice

Changing his name to Benito because he’s a bad bunny

Conversions slowed way down for ColorBliss in January. It's been a little concerning for me, but December was a really great month so I've been trying to roll with the punches.

But I have a new theory as to why... While I was working on some new email sequences this afternoon, I discovered that no-one has received my onboarding emails for all of January. Not a single one! 🤦 It turns out I missed at least one critical piece of configuration when I migrated the ColorBliss dashboard to a subdomain last month--the webhooks for adding people to the email list. Turned it back on this afternoon, so it should be interesting to see how February starts trending. But man is it frustrating to find things mistakes like this. Especially when the only person to blame is...me

Last week I added consistent characters to ColorBliss.

Here is me and Ash Ketchum racing to the pond on our bikes.

We’ve been waiting for this window since Nov 3. So excited to see it installed yesterday!

This is my first jottle.