Hi, I'm Ben Robertson.

celebrated my 37th birthday over the weekend, surrounded by some little ones who love me unconditionally

life is good

should i add this to the colorbliss landing page?

I asked my ai assistant to analyze signup domains for interesting ones after I saw the savannah bananas come through, and here are legit companies we found in the database I'm not sure that my regular customers would care, but it's still cool to me!

I had the great privilege to take this past week off, spend all day in quiet and prayer, and answer support tickets from this nice little bench for 30 minutes or so each evening

huge thanks to my wife for holding down the fort while I was gone. coming back super recharged and ready to work clean

i found out about this clone of ColorBliss because someone submitted a responsible disclosure

not only did this clone forget to change the brand name from ColorBliss to their name on most of the pages of the site, the contact email is my email 🤡🤡🤡🤡🤡

testing out a new image model for colorbliss photo conversion

it works really well with text!

adding a bit of fun to the colorbliss home page

or rather, a bit MORE fun, since there is already plenty of fun on the page 🖼️👨‍🎨

the engagement baiting on chatgpt has gotten really bad in the past few days. first noticed it over the weekend.

i'll ask it a question, and it will give me an answer and a long rationale for that answer and then afterwards say something like, there's actually one secret thing that i'm not telling you about this, do you want to know? do i want to know the secret? yes. do i now doubt everything it just told me? also yes. i'm sure it juices the engagement numbers but i find it highly annoying

First pizza from the new oven 🍕

happy friday

a trial user just let me know that the ColorBliss pricing plans are more expensive than a company that has $45 million in funding

with a team across 25 countries (pictured below) that's my competition. pretty wild that a 1 person operation can even be on the same field!

A new thing I'm trying out: having the LLM keep track of the experiments I ship

I realized I'm shipping a ton of updates but having a hard time remembering two weeks out to go back and check to see if they worked So I asked the LLM to make a small command to log each experiment for us to track and review later. It keeps track of: - hypothesis - feature - success criteria (and what system to check them in!) - timeline And I added a rule to prompt me to log an experiment as we are completing each item we work on. Today I went back through the last week and added review points for stuff we shipped, as well as a few new experiments that we are running starting today

video

This prompt from the nextjs mcp makes me chuckle

If you haven't been able to tell, I've been spending a lot of time on email marketing for ColorBliss this month.

One big initiative is a new drip campaign. After folks go through the onboarding flow, I'll hit them with one email a week. Each one is short, following the rule of one. Topics range from "Check out this cool style" to "Here's a feature you might be interested in" to "I made a free coloring book for you" The goals here are: - keep ColorBliss top of mind for people - keep more people on the mailing list - keep the list warm - see what content resonates Starting with ~20 emails, which is about half a year of content! And as I make new broadcasts, I'll look at tacking some of those on to the existing list.

✅ launch new feature

✅ announce the new feature ✅ follow up with an upgrade email one week later to the people who clicked on the new feature announcement 93% open and 89% click rate is an all time high for me. but so far a 0% conversion to paid plan gonna take a look at some session recordings to see if I can nail down any friction and also going to look at doing more of these follow up emails. if i can regularly get an extra 450 people looking at the choose plan page that would be nice