How Your Agency Can Choose a First Gatsby Project


So you've read a lot about Gatsby, maybe tried out a few sample projects or side projects, and you want to start using Gatsby in your agency work. How do you pick a project to use Gatsby on?

As with any project, you need to focus on two main things:

  1. Delivering a great end-product
  2. Minimizing risk for your client and your agency

Based on my experience of working with Gatsby at Mediacurrent, I'll outline some important things to consider.

Why Gatsby? The End Product

First, you'll want to make sure that the client

Minimizing Risk, for both the agency and the client.


  • deliver a great end-product
  • minimize risk for both client and agency

Client Perspective

Agency Perspective

What existing knowledge can we leverage for this new project?

How many unknowns are we taking on?

There are lots

Why Gatsby?

What kind of projects is Gatsby a good fit for?

Who are the main stakeholders?

What is the purpose of the site?

Is content entry important?

Important considerations